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Benjamin Baya

Benjamin Baya / Software Engineer & Business Technology Consultant

I help businesses build, automate and grow with technology.

Bring me the problem — a manual process, a website that doesn’t bring in customers, an idea for a product. I’ll help you work out the right solution, then build it: websites, software, AI-powered automation and digital growth you can measure.

Let’s Work Together View My Work

The first conversation is about your business problem — you don’t need a technical brief.

Portrait of Benjamin Baya, software engineer and business technology consultant

How I help

  1. 01Consult
  2. 02Build
  3. 03Automate
  4. 04Grow
Currently
Software Engineer, Buzlin Holdings — Buzlin & BuzRyde
Founder
Teevexa Ltd — technology implementation
Background
B.Eng Chemical Engineering + software engineering
Clients
Agriculture, interiors, construction and retail businesses in Kenya

For business owners

Have a business problem that technology could solve?

You don’t need to know the technical solution before you get in touch. Most good projects start with a plain description of what’s getting in the way.

  1. 1I understand the problem first
  2. 2I recommend the right solution — which might be small
  3. 3Then I build and implement it
Talk through your problem(opens teevexa.com in a new tab)
  • 01

    “Your business still runs on spreadsheets and manual processes.”

    Automate
  • 02

    “Customers can’t easily find you online.”

    Grow
  • 03

    “Your website looks fine but isn’t generating leads.”

    Grow
  • 04

    “You need a custom system for how your business actually works.”

    Build
  • 05

    “Your team spends too much time on repetitive work.”

    Automate
  • 06

    “You want to use AI but don’t know where to start.”

    Consult
  • 07

    “Your digital marketing isn’t producing measurable results.”

    Grow
  • 08

    “You need software but aren’t sure what you actually need.”

    Consult

Services

Consult, build, automate, grow.

Four connected capabilities that follow how businesses actually adopt technology: decide what’s worth doing, build it properly, remove the manual work, then use it to win and keep customers.

  1. 01

    Consult

  2. 02

    Build

  3. 03

    Automate

  4. 04

    Grow

Consult

01

Work out what to build before spending money building it.

What it is
Digital transformation, technology strategy, automation strategy and digital growth consulting.
Who it’s for
Owners and teams who know something needs to change but are unsure which technology, if any, is the right answer.
Solves
Money and months lost on the wrong system, the wrong tool or a project with no clear business case.
  • Digital transformation
  • Business process analysis
  • Technology strategy & roadmaps
  • Automation consulting
  • AI adoption consulting
  • Digital presence audits
  • Business systems consulting

Build

02

Websites, applications and systems that your business actually runs on.

What it is
Websites, web and mobile applications, e-commerce, SaaS and custom business systems.
Who it’s for
Businesses that need to sell online, serve customers digitally or replace spreadsheets with a proper system.
Solves
Operations scattered across tools and paperwork, customers who can’t transact easily, and ideas that stay ideas.
  • Business websites & landing pages
  • E-commerce platforms
  • Web applications
  • Mobile applications
  • SaaS platforms
  • Business management & CRM systems
  • Dashboards
  • APIs & integrations

Automate

03

Hand repetitive work to software, and use AI where it genuinely helps.

What it is
AI agents, workflow and CRM automation, integrations and business process automation.
Who it’s for
Teams losing hours to data entry, copy-pasting between tools, chasing follow-ups or answering the same questions.
Solves
Repetitive manual work that slows the team down, introduces errors and doesn’t scale as you grow.
  • Business process & workflow automation
  • CRM automation
  • AI agents & AI-powered workflows
  • AI customer support
  • WhatsApp automation
  • Business integrations
  • Internal tools
  • Reporting automation

Grow

04

Get found, turn visitors into leads, and measure what’s working.

What it is
SEO, digital marketing, social media, advertising, analytics and conversion optimisation.
Who it’s for
Businesses whose customers can’t find them online, or whose website and ads aren’t producing enquiries.
Solves
Marketing spend with no clear return, and a website that looks fine but doesn’t generate business.
  • SEO & local SEO
  • Google Business Profile
  • Social media strategy & management
  • Content strategy
  • Meta, Google & TikTok Ads
  • Conversion tracking & analytics
  • Landing-page optimisation
  • Lead-generation systems

Selected work

Problems solved, not just things built.

Client systems, products I engineer at Buzlin Holdings, and a few personal builds — each written up as the problem, what I built, my role, the technology and what changed. Where an outcome hasn’t been measured, I say so.

Client & employer projects

Becof Organic Chemicals homepage: “Transforming Agriculture with Eco-Friendly Innovation”, with the SoilFix product spotlight

Client · Agriculture · Kenya

BuildAutomateGrow

Becof Organic Chemicals Limited

A commerce and operations platform for an agricultural biotech company

Online sales with M-Pesa, distributor and farmer portals, expert consultations and growth tools — the digital backbone of an agricultural business.

Problem
Becof Organic Chemicals sells biotechnology products that protect crops and restore soil. It needed more than a shop: farmers, distributors, agronomy experts and internal staff all interact with the business differently, and orders, payments, consultations and partner relationships were not in one place.
Technology
React · TypeScript · Tailwind CSS · Supabase (Postgres, Auth, RLS) · Edge Functions · M-Pesa Daraja API · Google Analytics
Read the case study: Becof Organic Chemicals
Buzlin homepage: “Discover services & shops near you” with service and location search

Buzlin Holdings Inc · Marketplace · Canada

BuildAutomateConsult

Buzlin Holdings Inc

Modernising a multi-vendor marketplace and service-booking platform

Seven connected apps — customer web and mobile, seller, courier, POS, admin and API — taken from a licensed codebase to a hardened, rebranded production platform.

Problem
Buzlin combines a multi-vendor marketplace with professional service booking. It was built on a licensed platform that had been partly customised: outdated dependencies, template leftovers, unused features, security gaps and apps that weren’t ready for app-store requirements.
Technology
Laravel · PHP · Next.js · React · Flutter · Firebase · Amazon S3 · GitHub Actions
Read the case study: Buzlin
BuzRyde website: “Ride Smarter. Earn Better. Move Canada.”

Buzlin Holdings Inc · Ride-hailing · Canada

BuildAutomateGrow

Buzlin Holdings Inc

Rider, driver and operations systems for a Canadian ride-hailing service

Rider and driver apps, an admin control panel with trust, support and growth tooling, and a bilingual, search-optimised website.

Problem
A ride-hailing service needs far more than a booking app: drivers must be verified and paid, riders supported, disputes resolved and growth campaigns run — and in Canada the public website has to work in English and French.
Technology
Flutter · Firebase (Firestore, FCM) · Stripe · Google Maps · Laravel · React · Sanity CMS
Read the case study: BuzRyde
Esteric Kitchens website: “Bespoke kitchens & interiors, crafted around the way you live”

Client · Interior design · Kenya

A marketing website and CRM for a kitchen and interior design company

A public site that turns visitors into quote requests, and an internal CRM that tracks every lead through to a finished project.

Case study: Esteric Kitchens & Interiors
Melamart Enterprises website: “Reliable Scaffolding & Construction Equipment for Hire and Sale”

Client · Construction equipment · Kenya

Website and hire-management system for a scaffolding company

A lead-focused website for two branches, and a secured, redesigned admin system for equipment hire, orders and overdue returns.

Case study: Melamart Enterprises

Client · Digital marketing · Current

Social media, advertising and SEO for a furniture business

An ongoing digital-growth engagement: content, paid ads, tracking and search visibility, working together as one system.

Case study: Precious Furniture Kenya

Personal product builds

Tafsiri AI homepage: “Neural machine translation for Kenya’s languages”

Personal build · AI

Tafsiri AI — machine translation for Kenya’s languages

Swahili, Somali and English translation on a fine-tunable neural model, with an active-learning loop that improves quality over time.

Case study: Tafsiri AI
Ordo homepage: “Project management, built end to end.”

Personal build · Business tool

Ordo — project management with real-time collaboration

Tasks, Kanban, calendar, time tracking and team workspaces, with careful security and a 150+ test API suite.

Case study: Ordo
Micro-Donations Platform homepage: “Small donations, sent in seconds, felt for years.”

Personal build · Payments

Micro-donations with M-Pesa, recurring giving and payouts

Small donations to community causes paid by M-Pesa STK push, with recurring giving, receipts, rewards and payouts to cause creators.

Case study: Micro-Donations Platform

Smaller builds

  • Aptigraph — Coding-practice tracker with spaced repetition, analytics and database-enforced security.
  • This site’s AI assistant — LLM assistant grounded in a curated knowledge base, with a fallback when the AI provider is down.

How I work

From a conversation to a working solution.

A simple, transparent process. You always know what’s being built, why, and what it’s expected to change.

  1. 01

    Understand the problem

    A conversation about your business — how it works today, where it’s stuck, and what a good outcome looks like. No technical brief required.

  2. 02

    Recommend the right solution

    A clear recommendation: what to build, what to automate, what to buy off the shelf — and what not to do at all. Scoped to your budget and stage.

  3. 03

    Build and implement

    I design and build the solution. Larger projects are delivered through Teevexa, my technology company, so you get a team without losing a single point of contact.

  4. 04

    Launch, measure, improve

    Tracking is set up from day one so you can see what the investment is doing — then we iterate on what the numbers show.

Business technology consulting

Advice from someone who also builds it.

Consulting focused specifically on technology, digital transformation, automation and digital growth — grounded in what’s realistic to build, maintain and afford.

You don’t need to know what technology you need. You need to explain the business problem.
Then I’ll help determine the appropriate solution — including when that’s not new software.
Book a Consultation(opens teevexa.com in a new tab)
  • 01

    Digital Transformation

    Identify where technology can genuinely improve how your business operates — and where it can’t.

  • 02

    Process & Automation Consulting

    Map your workflows, find the repetitive and manual steps, and decide which are worth automating first.

  • 03

    Technology Advisory

    Work out what you actually need — custom build, existing software or a simple fix — before you spend money on it.

  • 04

    Digital Growth Strategy

    Review your online presence, acquisition channels, conversion and measurement, and prioritise what to fix.

  • 05

    AI Adoption

    Find practical, low-risk uses of AI in your business — not AI for its own sake.

Digital growth

Marketing treated as a system you can measure.

Using digital channels to attract, convert and retain customers — built on a website that’s fast, findable and properly tracked. Not an advertising agency: an engineer who makes sure every channel can be traced back to results.

Creative production — photography, graphic design and short-form video — supports campaigns where it’s needed. The strategic focus stays on the channels, the funnel and the numbers.

01

Attract

Be visible where customers are already looking.

  • SEO
  • Local SEO
  • Google Business Profile
  • Content strategy
  • Social media
02

Advertise

Paid campaigns aimed at enquiries and sales, not just impressions.

  • Meta Ads
  • Google Ads
  • TikTok Ads
03

Convert

Turn visits into leads with pages built to do one job well.

  • Landing pages
  • Conversion optimisation
  • Lead-generation systems
04

Measure

Know which channel produced which customer.

  • Conversion tracking
  • Meta Pixel
  • TikTok Pixel
  • Analytics

In practice: I currently run social media, Google and Meta Ads, pixel tracking and SEO for Precious Furniture Kenya, and built the SEO foundations for the Becof and BuzRyde websites. This site is built the same way — prerendered pages, structured data, responsive images and accessible markup.

About

An engineer’s way of looking at a business.

I’m Benjamin Baya, a software engineer and entrepreneur based in Nairobi. I trained as a chemical engineer, which taught me to look at an operation the way you’d look at a process plant: inputs, outputs, bottlenecks, and the points where things quietly go wrong.

I moved into software because it’s the most direct way I know to fix those bottlenecks. Today I work as a software engineer at Buzlin Holdings on its marketplace and ride-hailing products, and I help businesses directly with technology strategy, custom software, AI-powered automation and digital growth.

What I care about is practical value: understanding the business first, being honest about what technology will and won’t fix, and building things that keep working after launch. I’m particularly interested in technology for sectors like sustainable agriculture — the kind of work behind the Becof platform.

  • Problem before technology

    Understand how the business works before proposing anything.

  • Honest scope

    Recommend the smallest thing that solves the problem — or nothing.

  • Measure the outcome

    Decide up front what success looks like, and track it.

  • Built to be maintained

    Software that’s still useful and fixable a year after launch.

Experience & education

  1. Sep 2026 – Present· Current

    Social Media & SEO

    Precious Furniture Kenya · client engagement

    Social content for Facebook, Instagram and TikTok, Google and Meta Ads, pixel tracking, SEO and Google Business Profile.

  2. Aug 2025 – Present· Current

    Software Engineer

    Buzlin Holdings Inc · Canada (remote)

    Engineering on the company’s two products: Buzlin, a marketplace and service-booking platform, and BuzRyde, a ride-hailing service — web, mobile, admin and API.

  3. 2025 – Present

    Founder

    Teevexa Ltd

    Founded Teevexa to deliver software, AI and digital products for businesses. Incorporated as a private limited company in Kenya in March 2026.

  4. Jul – Sep 2025

    Software Engineer Intern

    Sensys Kenya Ltd · Nairobi

    First professional role: production systems, team workflows and client-facing engineering deliverables.

  5. Sep 2024 – Mar 2025

    Full-Stack Software Engineering

    Moringa School · graduated July 2025

    Professional training in React, Python, Flask, PostgreSQL and REST APIs, shipping several complete applications.

  6. 2017 – 2023

    B.Eng Chemical Engineering

    Technical University of Kenya

    Process design, mass and energy balances, systems that must run reliably. The habit it left: understand the whole system before changing any part of it.

Technology

The tools behind the outcomes.

Clients buy outcomes, not programming languages — so this comes last. For the technically curious, here’s what I build with.

Frontend
  • JavaScript
  • TypeScript
  • React
  • Next.js
  • Tailwind CSS
  • shadcn/ui
Backend
  • Python
  • Flask
  • FastAPI
  • Django
  • Node.js
  • Laravel / PHP
  • REST & GraphQL APIs
  • WebSockets
Mobile
  • Flutter
  • Dart
  • React Native
  • Kotlin
Data
  • PostgreSQL
  • MySQL
  • Supabase
  • Firebase / Firestore
  • Prisma
  • Redis
  • MongoDB
Cloud & DevOps
  • Vercel
  • Render
  • AWS (S3)
  • Docker
  • GitHub Actions
  • Neon
AI & Integrations
  • LLM APIs (Groq / Llama)
  • Hugging Face Transformers
  • PyTorch
  • M-Pesa Daraja API
  • Stripe
  • Google Maps
Analytics & Marketing
  • Google Analytics
  • Google tag & Meta Pixel
  • TikTok Pixel
  • Google Search Console
  • Google Business Profile
  • Meta, Google & TikTok Ads
Product & Tools
  • Figma
  • Sanity CMS
  • Clerk
  • Git & GitHub
  • Scrum / Agile

Background

Experience, education and credentials.

The verifiable parts of the story — organisations I’ve worked with, formal education, and a curated set of certifications with links to verify them.

Organisations

  • Buzlin Holdings Inc

    Software Engineer — Buzlin & BuzRyde · current

  • Becof Organic Chemicals Limited

    Client — commerce & operations platform

  • Esteric Kitchens & Interior Designs Ltd

    Client — website & CRM

  • Melamart Enterprises Limited

    Client — website & hire management

  • Precious Furniture Kenya

    Client — social media & SEO · current

  • Sensys Kenya Ltd

    Software Engineer Intern

  • Teevexa Ltd

    Founder

Education

  • Bachelor of Engineering, Chemical Engineering

    Technical University of Kenya

  • Certificate, Full-Stack Software Engineering

    Moringa School

Certifications

Entrepreneurship & innovation

Business growth

  • SME Growth Lab Digital Accelerator ProgramSME Growth Lab Africa2024
  • Founders Factory Africa Academy — Explore Program54 Collective2023

Artificial intelligence

Delivery & process improvement

Let’s work together

Have a business challenge you’d like to solve with technology?

Let’s talk about it. The first conversation is about your business and the problem — not about selling you a particular service. If technology isn’t the answer, I’ll tell you.

Book a Consultation(opens teevexa.com in a new tab) WhatsApp

Consultations are scheduled through Teevexa’s booking calendar.

b3njaminbaya@gmail.com

Prefer to write it down?

Tell me what’s happening in your business and I’ll reply by email.

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